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Understand first.
Then build.

No surprises, just clear choices. You always know where we stand and what the next step is.

  1. 01IntroductionWe listen to your goals and your customer.
  2. 02StrategyA clear plan: what, for whom and why.
  3. 03Design & buildCarefully made, tested together.
  4. 04Launch & growthLive, and then we keep improving.
Book an introduction

First we understand your business.

After the first conversation

This is the problem we solve.

New patients cannot see online whether they need a referral. So they call first, or leave.

Business

A neighbourhood physiotherapy practice. Six therapists, one reception.

A patient’s question · at reception

“Do I need to see my GP first, or can I just visit?”

What is there now
HomeAbout usTreatmentsContact
Welcome to our practice
No answer to the first question
Goal

More new patients booking their first appointment online themselves.

Customers

Often visiting a physiotherapist for the first time. Above all: can I get an appointment soon?

Where opportunities lie

Online booking already exists. But almost no one finds the button.

We start by listening. Often the free audit or a first conversation is the starting point.

  • Your business and your customers
  • The problem you want to solve
  • Your goals
  • Where you stand today
  • Where the biggest opportunities are

Then you receive a clear proposal.

Proposal

Landing page for new patients · physiotherapy practice

Version 1
for approval
Goal

New patients immediately see they are welcome without a referral, and book their first appointment themselves.

Approach

One clear page for first-time visitors. We answer the question now asked at reception at the top.

Scope

IncludedLanding page for new patients
Copy
Connection to your calendar

ExcludedNew visual identity
Other pages

Schedule
  1. 1Structure & copy
  2. 2Design & build
  3. 3Test & launch
Agreements
  • Price agreed in advance
  • No extra work without discussion
  • One point of contact
ApprovalThen we start phase 1.

An approach that fits what we have seen, with the scope and price agreed before we start.

  • The approach we recommend, and why
  • What is and isn’t included
  • The price, agreed up front
  • No extra work without discussing it first

Once approved, we build.

Preview · just for youPhase 1 · structurePhase 2 · designReady to launch · awaiting your approval
fysiopraktijkTreatmentsReimbursementContact
Welcome without a referral

Back or neck pain?You can visit this week.

Book your first appointment online yourself. Even without a referral welcome.1 You can also call, of course.

Book your first appointment→
Next available timesThu 09:30Thu 14:00Fri 08:45
J
You

Can ‘without a referral’ stand out more? That is what they ask most.

Your point of contact

Good point. It is now at the top.

Resolved

Depending on the project, that is a design, a website, a campaign or an automation. You stay involved without it taking much of your time.

  • Regular contact with one point of contact
  • You can review progress along the way
  • Nothing important goes live without your approval

Launch, and improve where it makes sense.

Live · fysiopraktijk.voorbeeld.nl
fysiopraktijkTreatmentsReimbursementContact
Welcome without a referral

Back or neck pain?You can visit this week.

Book your first appointment online yourself. You can also call, of course.

Book your first appointment→

Often covered by supplementary insurance. How it works

  1. Live

    The new page is live. New patients book themselves.

  2. Measure

    What stands out: many visitors check ‘Reimbursement’ before looking at the button.

  3. One improvement

    We now answer that question directly below the button.

After launch we look at what it delivers. Whether we keep working together afterwards depends on the service and on what you want.

  • The launch
  • Measuring what it delivers, where possible
  • Maintenance and optimisation where relevant
  • An ongoing relationship is a choice, not an obligation

Your first step

Tell us what you are up against.

Start with a free audit of your website. Within 2 working days you receive concrete improvements for your website, focused on clarity, findability and conversion.